McGill University News and Events
In an article for The Globe and Mail, Desautels Professor Ashesh Mukherjee delves into the hidden costs of living online, which can include the temptation to overspend on holiday shopping....
Book: The Internet Trap: Five Costs of Living Online
Author: Ashesh Mukherjee
Publisher: University of Toronto Press, Rotman -UTP Publishing, Forthcoming in March 2018
Professor Ashesh Mukherjee has been appointed member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research. The Journal of Advertising (JA) is the premier...
Authors: Mukherjee, A. & Lee, S. Y.
Publication: Journal of Advertising
It's a busy time for both students and professors as final exams and grades loom upon us. But this week, Her Campus McGill was lucky enough to get a hold of Desautels's renowned consumer behaviour...