Ashesh Mukherjee

Ashesh Mukherjee discusses “The Internet Trap” with Bertrand Cesvet, CEO of Sid Lee

Published: 19Apr2018

April 4, 2018 marked the launch of Professor Ashesh Mukherjee’s latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight...

Is the Internet the devil’s workshop?

Published: 12Mar2018

“The world is too much with us,” the poet William Wordsworth said a couple of hundred years ago. He was reflecting on the Industrial Revolution, but his observation seems all the more relevant...

Overcoming online shopping temptations this holiday season

Published: 7Dec2017

In an article for The Globe and Mail, Desautels Professor Ashesh Mukherjee delves into the hidden costs of living online, which can include the temptation to overspend on holiday shopping....

The Internet Trap: Five Costs of Living Online

Published: 1Nov2017

Book: The Internet Trap: Five Costs of Living Online Author: Ashesh Mukherjee Publisher: University of Toronto Press, Rotman -UTP Publishing, Forthcoming in March 2018

Ultimate Campus Celebrity: Professor Ashesh Mukherjee

Published: 18Dec2015

It's a busy time for both students and professors as final exams and grades loom upon us. But this week, Her Campus McGill was lucky enough to get a hold of Desautels's renowned consumer behaviour...

Professor Mukherjee appointed member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research

Published: 11Mar2016

Professor Ashesh Mukherjee has been appointed  member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research. The Journal of Advertising (JA) is the premier...