Journal of Consumer Research

Power Distance Belief, Power, and Charitable Giving

Published: 17Oct2017

Authors:  Dahee Han, Ashok K. Lalwani and Adam Duhachek...

Feeling Guilty or Ashamed? Think about Your Emotions before You Shop

Published: 16Oct2014

Suppose you grabbed a few cookies before heading out to the grocery store and start to feel guilty or ashamed about breaking your diet. According to a new study in the Journal of Consumer Research,...