Assistant Professor (Teaching) Robert Mackalski reflects on the distinctives of the Tim Horton’s brand and explains why the company is failing to overtake competitors in the U.S.
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Mini-MBA for changing times
1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA/channels-contributeCategory: Higher Education
Executive Institute
Desautels Faculty of Management
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Congratulations to Yu Ma, Associate Professor of Marketing and Bensadoun Scholar, whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food...