Professor Michelle Y. Lu awarded 2019 SSHRC Insight Development Grant

Published: 9 October 2019

Michelle Y. Lu, Assistant Professor in Marketing, awarded 2019 SSHRC Insight Development Grant

Professor Emine Sarigollu awarded 2019 SSHRC Insight Development Grant

Published: 9 October 2019

Emine Sarigollu, Associate Professor in Marketing, awarded 2019 SSHRC Insight Development Grant

Professor Claire Heeryung Kim awarded 2019 SSHRC Insight Development Grant

Published: 9 October 2019

Claire Heeryung Kim, Assistant Professor in Marketing, awarded 2019 SSHRC Insight Development Grant

Tim Horton’s Struggles to Capture U.S. Market

Published: 28 August 2019

Assistant Professor (Teaching) Robert Mackalski reflects on the distinctives of the Tim Horton’s brand and explains why the company is failing to overtake competitors in the U.S. Learn more

Career Pathways in Digital Media, Marketing and Community Management: Info Session

Thursday, August 8, 2019 18:00to19:30

McGill School of Continuing Studies: 688 Sherbrooke W, Room 1041 (10th floor), Montreal, QC, H3A 0B2, CA/continuingstudiesCategory: School of Continuing Studies

Made to break? A taxonomy of business models on product lifetime extension

Published: 24 July 2019

Authors: Myriam Ertz, Sébastien Leblanc-Proulx, Emine Sarigollu and Vincent Morin Publication: Journal of Cleaner Production, Vol. 234, 10 October 2019, Pages 867- 880 Abstract:

Research Proposal Presentation: Filippo Dall’Olio

Wednesday, May 22, 2019 14:00to16:00

Mr. Filippo Dall’Olio, a doctoral student at McGill University in the area of Marketing will be presenting her research proposal entitled:...

Executive Development Course (EDC) - Montreal

Monday, September 9, 2019

Mini-MBA for changing times  1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA/channels-contributeCategory: Higher Education Executive Institute Desautels Faculty of Management Registration dates

Yu Ma article selected as a finalist 2019 Paul E. Green Award

Published: 24 April 2019

Congratulations to Yu Ma, Associate Professor of Marketing and Bensadoun Scholar,  whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food...

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