Career Building Workshop: Money, marketing, social media & an online presence during the time of COVID
Career Building Workshop for Schulich School of Music students with Haley Marie
Money, marketing, social media & an online presence during the time of COVID:
Setting yourself up for success now and in the long term
October 9, 2020 at 3:00 p.m. EDT
The short-term game: Paying the rent as you build your optimal career
- Starting to earn revenue now with a view to the future
- Identifying ways to set yourself apart from the crowd
- Setting up an online studio
- Marketing in an online world while maintaining your principles
- Developing contacts
- Diversifying: identifying your skills
- Business skills; dealing with money; communicating in business; contracts; dealing with inequality in business
The session concludes with a question and answer period
October 23, 2020 at 3:00 p.m. EDT
The long-term game: What can I reasonably do now to work toward building the future I want?
- Identify long-term goals
- Building a platform and creating an online identity to build an audience
- Developing a focused brand: your audience needs to know what they’re getting
- Investing time
- Contacts: establishing a network in your specific field
- Researching: knowing what’s out there that relates to your exact goals
- Time management and life balance
The session concludes with a question & answer period
Please note: These workshops are available to students at the Schulich School of Music. Zoom links will be sent by email to all Schulich students in the days leading to the workshops.
Learning how to break the rules—in her own meticulous way—is the passion Haley Marie has found herself caught up in since she was a child. The little girl initially refusing classical piano lessons became the girl roaming the halls of both the McGill University and the Yale University School of Music…and she became the woman who is obsessed with telling audiences things no one else will about the day-to-day lives of musical masterminds: personal turmoil, quirky relationships, bizarre habits, emotional struggles, tumultuous friendships and inspiration from the most unexpected places.
Countless hours are spent pouring over projections, storytelling and music to create a series of live musical documentaries entitled The Men Behind the Music. Analyzing history's best music, spending early mornings and late nights accompanied by cups of black coffee, figuring out what was going on in the most ordinary moments of artists’ lives that drove them to become extraordinary.
A classical musician with three Carnegie Hall performances under her belt. A trained classical flutist and pianist who is fascinated by that which makes us human. A storyteller who takes audiences behind the scenes to answer one question: what could’ve inspired these artists so much that they were driven to write music that seems to have made them immortal?
Haley Marie, touring musician & storyteller
MMus. '07, Yale University; BMus. '06, Schulich School of Music of McGill University
Artistic Director, Aurelia Productions
