MCCHE Brain to Society: Decision and Behavior Seminar Series with Dr. Sylvain Delplanque
Multi-componential approach to odor elicited emotions for product and experience design
Presented by Dr. Sylvain Delplanque
Dr. Sylvain Delplanque, initially trained as a psycho-physiologist, received a PhD in cognitive sciences from the University Pierre et Marie Curie (Paris, France) in 2004. Since 2005, he is a Primary Investigator at the Swiss Center for Affective Sciences, University of Geneva, Switzerland where he has been coordinating a scientific project EmOdor (Emotion & Odor) that results from a partnership between the University of Geneva and the fragrance and flavor company Firmenich S.A. Investigating the relations between olfaction and emotion using a multicomponential approach (i.e., using subjective, behavioral, physiological and brain-related measures) constitutes the main research topic of EmOdor.
About the presentation
The idea that olfaction and emotion are closely linked has long been a pervasive belief in people’s minds. But what emotions are evoked by smells? And how can we measure these emotions? During this seminar, data from the last fifteen years will be presented and will attempt to demonstrate the complexity of the theoretical and practical approaches applied to answer these questions. Examples of bridges between fundamental and applied questions will illustrate the subjective, motivational, cognitive, physiological and expressive aspects of odor elicited emotional responses.
Panel Discussion: A panel of scientists and actin leader will follow the presentation to advance precision convergence science and innovation in discussing how integrative models bridging human biology, brain and society can be linked with equally multiscale models of natural and man-made materials and processes. The goal is to articulate short- and mid-term pathways for research, action and policy to support behavioral change and ecosystem transformation at scale to-ward convergence of health, social, environmental and economic outcomes for individual, enterprise, and society. Discussion will (1) advance a deep and end-to-end understanding of all multiscale mechanisms involved in supporting adaptive real world behavior and context and (2) to inform better targeted and more impactful product, program and experience design at the food-health-environment nexus, within and across sectors and jurisdictions The webinar is chaired by Prof. Laurette Dube, Chair and Scientific Director, McGill Centre for the Convergence of Health and Economic (MCCHE).