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Graduate Programs

Graduate Certificate in Marketing

The Graduate Certificate consists of four required three-credit courses and one three-credit elective course. As a person with a Bachelor’s degree and at least three years of relevant industry experience, which provides a solid practical background in the field of marketing, this 15 credit program is designed to provide you with the specialized knowledge you need for today's changing business world in the shortest possible time.

Applications for admission to the Graduate Certificate in Marketing are no longer being accepted. This program has been replaced by the new Graduate Certificate in Digital Marketing which is now accepting applications for admission for Summer 2018.

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Diploma in Applied Marketing

The Diploma in Applied Marketing is intended for students who wish to build on their previous university studies to help prepare themselves for marketing positions in business, industry or not-for-profit organizations, or to make a career change. This program will introduce students to theories, practices and recent developments in the field of marketing, and provide an opportunity to apply these in practical situations.

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Graduate Certificate in Digital Marketing

This new Graduate Certificate is comprised of four required three-credit courses and one three-credit complementary course. This program is intended for students who wish to upgrade their existing knowledge and skills in marketing to specialize in the dynamic digital environment. It has been designed to provide students with prior marketing knowledge the opportunity to develop a solid understanding of the theoretical foundations, tools and skills to implement and measure digital strategies, engage with consumers, apply search engine optimization (SEO), optimize the user experience, and develop a digital marketing strategy that is aligned to traditional marketing efforts.

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