MCCHE Brain to Society: Decision and Behavior Seminar Series with Dr. Ayelet Fishbach
Lessons from the Science of Motivation
Presented by Dr. Ayelet Fishbach
Register & Watch the webinar
Ayelet Fishbach, PhD, is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business. She is the past president of the Society for the Study of Motivation and the International Social Cognition Network. She is an expert on motivation and decision making. Dr. Fishbach’s groundbreaking research on human motivation has won the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award.
About the presentation
Motivating ourselves and others is challenging during these uncertain times. I pre-sent what motivation science has taught us about how to achieve our goals. I review research on setting a goal, monitoring progress toward a goal, addressing multiple goals and leveraging social support. Within each cate-gory, I review some of the interventions that facilitate behavioral change.
Panel Discussion: A panel of scientists and actin leader will follow the presentation to advance precision convergence science and innovation in discussing how integrative models bridging human biology, brain and society can be linked with equally multiscale models of natural and man-made materials and processes. The goal is to articulate short- and mid-term pathways for research, action and policy to support behavioral change and ecosystem transformation at scale to-ward convergence of health, social, environmental and economic outcomes for individual, enterprise, and society. Discussion will (1) advance a deep and end-to-end understanding of all multiscale mechanisms involved in supporting adaptive real world behavior and context and (2) to inform better targeted and more impactful product, program and experience design at the food-health-environment nexus, within and across sectors and jurisdictions The webinar is chaired by Prof. Laurette Dube, Chair and Scientific Director, McGill Centre for the Convergence of Health and Economic (MCCHE).
