News
Frictionless shopping pays off
As convenient becomes more synonymous with contactless, Professor Saibal Ray, Academic Director of the Bensadoun School of Retail Management, sees a wealth of opportunity for retailers to innovate.
By providing more digital options, both in-store and online, retailers can set the stage for a boost in sales and customer loyalty that exceeds their investment in technology upgrades.
Feedback
For more information or if you would like to report an error, please web.desautels [at] mcgill.ca (subject: Website%20News%20Comments) (contact us).
