Internationalization pattern of creative-cultural events: Two cases from Canada

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AuthorsHamid Etemad, Hamed Motaghi

Publication: International Business Review, March 16, 2018

Abstract:

This paper characterizes the internationalization of creative-cultural events through in-depth, longitudinal and ethnographic case-studies of two typical events. It develops four families of propositions based on the extant theory and tests them against their corresponding aspects of the two case-studies. This comparative examination indicates varying levels of supports; and also points to significant differences from traditional patterns of internationalizations processes. This paper’s contributions are in identifying differences in such events’ internationalization pattern and suggesting theoretical explanation for them. A combination of firm-specific advantage (e.g., creative and cultural) and the event’s home location-specific advantages offer a theoretical approach as they attract both the viewers and creative service-providers from the rest of the world to the home of these events. The paper explores the implication for further theoretical research, management of such events and public policy formulations.

Read article: International Business Review