Public Awareness Campaigns

Innovative branding and public awareness campaigns have raised awareness of The Neuro in Quebec and beyond. Updated branding has universal appeal, and powerful and effective ads clearly illustrate how the main focus of The Neuro - the function of the brain - impacts every aspect of life for every person.

The Neuro’s mission is to conduct cutting-edge neuroscience research and provide the highest levels of advanced and compassionate care for patients with neurological conditions. As we live longer, half of the Canadians alive today will eventually experience a neurological disease within their own families, making the work at The Neuro more critical than ever.

Raising awareness provides vital support to The Neuro’s mission. The branding and public awareness campaign was made possible by a generous donation of creative services from advertising agencies BOS (now DentsuBos) and CG Com. Thanks to donations of advertising space, The Neuro’s public awareness campaign appeared on TV (Astral, Global, CTV Montreal, Télé-Québec, Radio Canada, RDS et Canal Savoir), in magazines (Toronto Life, Ottawa Magazine, Canadian Family, Coup de Pouce, Décormag, Les Affaires, Vita) and in Montreal bus shelters (CBS Affichage).

 

The Neuro Portrait

 

 

 

Shedding light on the brain 

 

 

 

What matters in life? grey matters 

Grey Matters public awareness campaign

 

 

You’re more wired than you think 

 

 

 

The latest in wireless technology is all in your head 

The Neuro logo McGill logoMcGill University Health Centre logoKillam Laureates

 

The Neuro (Montreal Neurological Institute-Hospital) is a bilingual academic healthcare institution. We are a McGill research and teaching institute; delivering high-quality patient care, as part of the Neuroscience Mission of the McGill University Health Centre. We are proud to be a Killam Institution, supported by the Killam Trusts.

 

 

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