Innovative branding and public awareness campaigns have raised awareness of The Neuro in Quebec and beyond. Updated branding has universal appeal, and powerful and effective ads clearly illustrate how the main focus of The Neuro - the function of the brain - impacts every aspect of life for every person.
The Neuro’s mission is to conduct cutting-edge neuroscience research and provide the highest levels of advanced and compassionate care for patients with neurological conditions. As we live longer, half of the Canadians alive today will eventually experience a neurological disease within their own families, making the work at The Neuro more critical than ever.
Raising awareness provides vital support to The Neuro’s mission. The branding and public awareness campaign was made possible by a generous donation of creative services from advertising agencies BOS (now DentsuBos) and CG Com. Thanks to donations of advertising space, The Neuro’s public awareness campaign appeared on TV (Astral, Global, CTV Montreal, Télé-Québec, Radio Canada, RDS et Canal Savoir), in magazines (Toronto Life, Ottawa Magazine, Canadian Family, Coup de Pouce, Décormag, Les Affaires, Vita) and in Montreal bus shelters (CBS Affichage).
The Neuro Portrait
Shedding light on the brain
What matters in life? grey matters
Grey Matters public awareness campaign
You’re more wired than you think