Media@McGill is presenting Tracking Images Online: Tools and Tricks, a 2-hour workshop conducted by Prof. Nathalie Casemajor, on February 6, 2015, from 10:30 a.m. to 12:30 p.m.
The workshop will take place in Arts 160, Faculty of Arts, 853 Sherbrooke West, McGill University, Montreal, QC.
In this workshop, students and researchers will be introduced to some of the tools and methods available to collect the traces of an image circulating on the Web. Tracking the circulation of digital images online provides information on data flows and modes of appropriation of digital content. This approach can be useful in projects dealing with the social uses of digital images, remix practices and the viral dissemination of data. We will explore three types of methods: watermarking, fingerprinting and metadata analysis. Examples from Facebook, Flickr and Wikimedia Commons will be used to illustrate the potential and limitations of such methods. We will also discuss the choice of the best tool depending on the type of research project, whether experimental (controlled publication of an image data set) or merely observational (no control on the publication parameters).
Participants are invited to bring their laptops to experiment with some of the online tools during the workshop.
Biography: Nathalie Casemajor is an Assistant Professor in communication in the department of social sciences at the University of Québec in Gatineau (Canada). She holds a PhD in Communication from Université du Québec à Montréal and a doctorate in Information and Communication Sciences from Université Lille 3 (2009). She was Postdoctoral Fellow at McGill University (Department of Art History and Communication Studies) and at the National Institute of Scientific Research (INRS – Montreal, Urbanization, Culture and Society Research Centre), as well as a Visiting Scholar at New York University (Department of Media, Culture and Communication). Her work focuses on digital culture, archives and collective memory.