Digital Marketing and Outreach Associate (MT0482, COM1A, GR2)

Job Category: 
Term positions for management and excludeds

Position Context:

Inaugurated in 1952, the Beatty Memorial Lecture brings respected and influential scholars, scientists, and leaders to McGill University to present a public lecture on a subject of their choice. Over seven decades, the lecture has grown into a signature event for McGill, embodying the highest possible standards of intellectual excellence and community outreach.

The Digital Marketing and Outreach Associate will be responsible for planning and executing a marketing campaign in support of the annual Beatty Memorial Lecture. The successful candidate will also develop and execute a strategy to reinvigorate an archival catalogue of content and re-present it to a new generation of digital-literate audiences. She or he will assist in the planning and execution of all promotional activities associated with the Lecture from start to finish, according to requirements, target audience and objectives.

Primary Responsibilities:

  • Proactively recommend new digital strategy, tactics and projects that will amplify the Beatty brand and archived content. 
  • Conduct research; coordinate with McGill University Archives, and external contacts, to locate archived Beatty content. 
  • Draft high quality, effective content for print, the website, video and audio content, social media, and other communication channels.
  • Reach out to McGill students, faculty and alumni, as well as to media partners, and coordinate their involvement in publicizing the Lecture.
  • Report on web and social media analytics; monitor web use and trends; and other research activities, as assigned.
  • Track and handle incoming requests for website edits, updates, bug fixes and feature enhancements; liaise with IT for support and troubleshooting, as needed.
  • Under the direction of the Events Officer, oversee certain components of the lecturer’s overall visit, such as ensuring optimal signage on campus and organizing the book-signing or other supporting activities.
  • Follow up personally on invitations to senior management, special guests, and other VIPs.
  • With the full R&I Communications and Events team, ensure Lecture runs smoothly and help resolve any problems that might occur.
  • Assist, in conjunction with other members of the communications team, with rollout and execution of other digital campaigns, and advocate for successful best practices within the organization, as required.
  • Contribute to special projects, as required.

Education/Experience:

Undergraduate degree (communications or related area)

Three (3) years of related experience. 

Other Qualifying Skills and/or Abilities:

Ability to create and update websites using McGill’s Drupal-based CMS or WordPress, applying best practices in accessibly to ensure maximum usability on a variety of devices (ex. mobile) and under a variety of constraints (ex. impaired vision). Proficiency with Photoshop and/or InDesign and experience with other Adobe Creative Suite products. Demonstrated ability to collaborate with technical teams in the successful execution of communications mandates. Project management skills. Self-motivated and comfortable working with team members of all levels across the University. Strong English communication and presentation skills. French and other languages an asset. Experience working in a higher education environment an asset.

How to Apply:

Please submit your cover letter and curriculum vitae, clearly indicating the reference number, to Staffing:

Mail

McGill University, Human Resources (Staffing)

688 Sherbrooke Street West, suite 1520

Montreal, Quebec

H3A 3R1

Email

apply.hr [at] mcgill.ca

The deadline to apply for this position is May 25, 2018 at 5:00 PM.

*Current employees: please indicate your McGill ID number in your application.*

We thank all applicants for their interest in McGill University. However, Staffing will only contact applicants selected for an interview.

McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, Professor Angela Campbell, Associate Provost (Equity and Academic Policies) at angela.campbell [at] mcgill.ca or 514-398-1660.

Faculty/Unit: 
Office of the Vice-Principal (Research and Innovation)
Salary Range: 
(Grade 02) $41,600 - $52,000 (mid point) - $62,400
Hours: 
33.75
Duration: 
One (1) year
Reporting to: 
Senior Communications Officer
Reference no.: 
MT0482