Reporting to the Director, Marketing and Communications, the Digital Marketing Officer’s role is to develop, implement, track and optimize the digital marketing activities across all channels to support the growth and objectives of the Faculty’s Programs. The incumbent will work with different teams to coordinate the marketing, advertising and promotional activities for brand awareness, quality traffic growth, lead generation, connection and engagement. S/he must have an in-depth understanding of the Faculty Programs and their marketing goals and have a strong grasp of current marketing tools and strategies, as well as be able to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Officer will take the lead in the ongoing management of the key digital touch points and will take ownership of digital analytics, metrics and campaign reporting, presenting recommendations and adjustments to internal stakeholders. The successful candidate will ideally have a proficiency in graphics, online advertising, social media and web content management and familiarity with a wide range of field practices, concepts, and procedures. Important for the role is the ability to interface with many functions across the Faculty including marketing and communications, recruitment, PR, web, social media, events, career services and the business systems teams as well as multiple stakeholders that include students, faculty and alumni.
Duties and Responsibilities:
- Plan and execute all digital marketing campaigns, including web, SEO/SEM, email, media and display advertising aligned with business goals.
- Update and maintain the social media digital marketing presence across channels.
- Interface with online advertising vendors (Google Ads, LinkedIn, Keystone) to ensure consistency and knowledge transfer across Programs.
- Manage the online/in-person info-sessions for Programs and create web-forms for lead generation; interface with the Web team to promote via Events Calendar and screens and the Communications team for social media on Desautels Channels.
- Organize the creation of digital content (e.g. website, blogs, social channels).
- Work with internal Communications, Branding and Web teams to execute on the creation of various web and social media assets and ensure brand consistency
- Plan and execute stakeholder and channel communications, including the design and deployment of newsletters for Programs; work with Faculty’s Program units and the Business Systems team on email lists/campaigns according to Canada’s Anti-Spam Legislation (CASL) laws.
- Measure and report on the performance of digital marketing campaigns, adjust accordingly and communicate to internal partners.
- Collaborate with internal web teams to optimize the user experience.
- Utilize strong analytical ability to evaluate the user experience across multiple channels and touch points.
- Produce, monitor and report regularly on operational and success KPI’s.
- Collaborate with agencies and other vendor partners and oversee budgets.
Education and Experience:
Three (3) years' related experience
Other Qualifying Skills and Abilities:
Undergraduate degree (Digital Media or Marketing-related degree) preferred. Proven experience in delivering effective and innovative digital campaigns. Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns, as well as identifying target audiences and devising digital campaigns that engage, inform and motivate across multiple platforms. Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data. Demonstrated experience delivering a variety of digital assets, including online ads and social media applications. Must have managed successful social media campaigns and a solid understanding of social marketing; preferably in a higher education setting. Experience in setting up Google Ads and optimizing SEO. Excellent analytical, organization and communication skills. Able to proactively manage multiple projects with various stakeholders. Is up-to-date with trends and best practices in online marketing and measurement. Able to work within the constraints of McGill’s Web Management System (WMS). Solid knowledge of the Adobe Creative Suite. Working knowledge of HTML and CSS, with CMS knowledge a plus. English, spoken and written. French, spoken and read, with writing ability an asset.
How to Apply:
Please submit your cover letter and curriculum vitae, clearly indicating the reference number, to Desautels Faculty of Management:
McGill University, Desautels Faculty of Management, Area Personnel Office
1001 Sherbrooke Street West (Samuel Bronfman Building), room 454
hr.mgmt [at] mcgill.ca
The deadline to apply for this position is December 20, 2018 at 5:00 PM.
*Current employees: please indicate your McGill ID number in your application.*
We thank all applicants for their interest in McGill University. However, Desautels Faculty of Management will only contact applicants selected for an interview.
McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, Professor Angela Campbell, Associate Provost (Equity and Academic Policies) at angela.campbell [at] mcgill.ca or 514-398-1660