The Marketing and Communications Officer’s primary role is to support the development of marketing and communications plans and implement marketing and communication activities, track and analyze their performance while ensuring that the overall branding and strategic objectives of the Faculty are met. The Marketing and Communications Officer works directly with the Dean, Faculty senior leadership to develop and implement marketing and communications plans.
Duties and Responsibilities:
- Participate in the development and implementation of Faculty-wide strategic marketing and communication planning. Develop marketing plans that align with the Faculty’s strategic plans and objectives and consider trends, research results.
- Participate in the development of comprehensive brand and marketing communication strategies that support the overall strategic direction of the Faculty.
- Provide expertise and share knowledge with internal clients on creative direction for a variety of marketing campaigns and external communication promotions.
- Support and lead the planning, development, creation and execution of marketing initiatives for new programs, projects and institutes.
- Develop creative content for both traditional & non-traditional marketing communication campaigns across integrated communication channels.
- Develop and maintain an effective web presence and provide all target markets with up-to-date information about Faculty’s programs, services and activities.
- Implement online marketing and communication strategies.
- Work closely with the Associate Director of Development in the Faculty of Education to promote its philanthropic priorities
- Work closely with internal and external stakeholders including professors, staff and students to craft consistent messages and hone strategies aimed at promoting Faculty’s programs and initiatives.
- Ensure that all materials are completed on deadline and to the highest standards.
- Directly supervises support staff.
Education and Experience:
Three (3) years' related experience
Other Qualifying Skills and Abilities:
Proven experience in a marketing and communications role preferably in higher education. Experience developing and implementing creative, persuasive and cost-effective marketing and communications plans for diverse audiences, especially with respect to academic and non-academic programs and services promotion. Experience in writing a range of communications materials targeted to various audiences. The candidate must possess excellent copywriting and editing skills, including knowledge of English grammar and spelling; and the ability to edit and proofread. Proven experience using digital platforms to achieve marketing and communications goals. Excellent interpersonal skills with a demonstrated ability to work autonomously and as part of a team in a fast-paced, changing, deadline-oriented environment. Proficient with personal computers and appropriate software packages including word processing, online content management systems, spreadsheets, databases, analytical and reporting tools and software and web and desktop publishing/graphic design. Experience supervising staff. Superior capacity to communicate in English, both written and spoken. Strong capacity to communicate in French, both written and spoken is an asset.
How to Apply:
Please submit your cover letter and curriculum vitae, clearly indicating the reference number, to the Faculty of Education at staffing.education [at] mcgill.ca
The deadline to apply for this position is February 22, 2019 at 5:00 PM.
*Current employees: please indicate your McGill ID number in your application.*
We thank all applicants for their interest in McGill University. However, the Faculty of Education will only contact applicants selected for an interview.
McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, Professor Angela Campbell, Associate Provost (Equity and Academic Policies) at angela.campbell [at] mcgill.ca or 514-398-1660.