Senior Marketing and Communications Advisor (MR6499)

McGill University - Human Resources
POSTING FOR MANAGEMENT AND EXCLUDED POSITIONS
Position Title: 
Sr Marketing Comm Advisor (COM3A)
Position Summary: 

Reporting to the Director of Business Development, Outreach and Marketing, the Senior Marketing and Communications Advisor is responsible for all activities related to conceptualizing, developing, and implementing a proactive, strategically-driven marketing, communications, advertising and promotional strategy and plan to advance the School of Continuing Studies’ goals and objectives. Works closely with the Unit Directors of SCS to provide marketing consultation and assistance with the development and implementation of program specific marketing plans. Provides leadership, direction to a team of two to four regular and temporary employees (includes management and support staff).

Primary Responsibilities: 
  • Develop the marketing strategy for the school in line with stated objectives. Manage marketing campaigns with enrollment and business development activities.
  • Provide professional communications and public relations expertise in the development and implementation of policies, procedure, programs, and strategies in order to build and enhance the University’s relationship with internal/external constituencies.
  • Ensure implementation of new initiatives that support the strategic direction of the unit by keeping abreast of new developments and trends in the field of communications and public relations approaches and initiatives. 
  • Gather and interpret internal and external market research data and advise the Executive Team on challenges, solutions, and visibility opportunities as well as coordinate the production of all promotional material.
  • Oversee the school’s marketing budget as well as plan and implement promotional campaigns.
  • Collaborate with each unit to develop a promotional strategy for each program and oversee its timely execution. Coordinate the production of communication products (press release, pamphlets, videos, newsletter).
  • Oversee the SCS website, including overall quality and coherence; liaise with external agencies to monitor and report on effectiveness of marketing communications and production of multimedia content.
  • Maintain effective internal communications to ensure that all relevant school functions are kept informed of marketing objectives. Monitor, review and report on all marketing activity and results. Monitor industry best practices.
  • Design, build and maintain the school’s social media presence, brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests, collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborate with agencies and other vendor partners, and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Minimum Education & Experience: 

Undergraduate degree

Five (5) years' related experience

Other Qualifying Skills And/Or Abilities: 
Master’s degree in Communications, Marketing, Adult Education or related field preferred. Work experience in a post-secondary environment preferred. Experience developing and implementing marketing plans and strategies. Knowledge of evolving marketing industry trends required. Demonstrated ability in strategy development, planning, implementation, organizational and problem-solving skills. Ability to establish priorities and long-short/term plans and objectives. Must be able to handle multiple projects under tight deadlines and to be able to work well in a complex organization. Experience working in an entrepreneurial educational environment. Self-motivated and a strong team player. Demonstrated ease with web-driven tools. Demonstrated abilities to be highly collaborative. Ability to communicate persuasively, lead change, and work effectively. Resourceful, self-starter with high integrity, and the ability to work effectively in a dynamic, creative environment. Innovative team player with strong leadership. Demonstrated expertise in market research and assessment. Demonstrated ability to work autonomously and as part of a team with excellent interpersonal skills and savvy. Must be client-focused, with problem solving, priority setting, analytical and organizational skills. Demonstrated ability to work in a fast-paced environment, carry on multiple projects within the same time frame, and to adapt and be flexible to changing circumstances. English and French, spoken and written.
Reference Number: 
18-0310/MR6499
Reporting To: 
Director, Business Development - Outreach and Marketing
Salary Range: 
(Grade 06) $58,400 - $77,900 (midpoint) - $101,300
Faculty/Unit: 
School of Continuing Studies
Continuing Studies - Dean's Office
Position Type: 
Full-Time
Hours Per Week: 
33.75
Additional Information: 
Schedule of hours may vary, overtime and restricted vacation during peak periods; evening and weekend work as required.
How To Apply: 

*Internal candidates: Please provide your McGill ID number when applying.*

Please submit your curriculum vitae and cover letter, clearly indicating the reference number, via email to: hr.conted [at] mcgill.ca