Provide students with information to guide them to choose programs and courses in line with their academic and career goals. Participate in student recruitment fairs. Organize and lead information sessions, webinars. Follow up with potential leads. Inform students of the availability of student services including career planning, campus life and engagement, international student services, services for students with disabilities, religious life, etc., in order to ease student integration into student life. Participate or organize graduation activities.
Oversee all B2C recruitment and follow-up activities for programs in their portfolio. In collaboration with Marketing, develop and implement advertising campaigns related to programs in their portfolio, including online and on social media. In consultation with Marketing, make recommendations on how to advertise the programs and increase enrolment. Gather and analyze data and compare target markets, with the aim of identifying ways to improve attraction on programs and activities in their portfolio and to increase enrolment.
Duties and Responsibilities:
- Plan and execute recruitment activities for all programs, courses and activities, for credit bearing or non-credit in their portfolio, mainly pertaining to international recruitment. Ensure that the recruitment of students in relation with their portfolio grows according to set goals.
- Participate in the development of student recruitment plans, identifying target markets and outreach campaigns in collaboration with Marketing.
- Participate in and support the creation of promotional material, hard copy or electronic, including online brochures, marketing micro-sites, electronic student handbooks in collaboration with Marketing.
- Participate in and support the advertising campaigns for the programs of their portfolio, including those on the Internet and Social Media.
- Participate in and support the hiring of recruiting agencies, their training with regard to the programs and courses in the portfolio, and assess and draft quarterly reports on agents’ performance.
- Perform and organize activities to support the daily operations of the unit with regard to student recruitment.
- Implement administrative procedures or systems in support of the department or unit’s operations and ensure activities meet or exceed established quality requirements.
- Inform students on admission eligibility of applicants, by considering multiple sources of information, based on predetermined guidelines and procedures.
- Analyze the satisfaction reports from pre-admission to graduation students and make recommendations to their effect.
- Communicate with prospective students, applicants, parents, guidance counsellors and other stakeholders regarding courses and programs, career opportunities, admission and enrollment procedures and other inquiries of any sort pertaining to programs and courses of the portfolio.
- Plan, organize and participate in student recruitment activities. Attend job fairs, university visit, and McGill’s Open House.
- Participate in the planning of the recruitment campaign related to their portfolio, including the setting up of student recruitment objectives and retention rate of the recruited students.
- Establish and foster effective working relationships with all McGill units that provide student services. Assess and resolve administrative problems by formulating recommendations.
- Administer, analyze, and propose alternative solutions for a diverse student population with respect to their academic needs.
- Organize and oversee activities related to information sessions, webinars, focus groups, and special graduation ceremonies. Produce surveys and reports related to potential and current student perception and satisfaction.
- Attend meetings and provide insights and how to grow their portfolio
Three (3) years’ related experience
One (1) year related experience
Other Qualifying Skills and/or Abilities:
Undergraduate Degree with two (2) years of related experience in International experience preferred. Excellent negotiation and sales skills (ability to influence people). Strong relationship building skills and ability to develop and nurture partnerships. Ability to work autonomously and efficiently. Ability to work well in a teamwork environment. Cultural communication expertise. Must have a valid driver’s licence. Must be available for frequent travel in Canada, the US and oversees, and for work on weekends. Must have a valid passport. Must be bilingual, French and English, spoken and written; a third language would be an asset.
How to Apply:
Please submit your cover letter and curriculum vitae, clearly indicating the reference number, to the School of Continuing Studies at hr.conted [at] mcgill.ca.
The deadline to apply for this position is February 21, 2019 at 5:00 PM.
*Current employees: please indicate your McGill ID number in your application.*
We thank all applicants for their interest in McGill University. However, the School of Continuing Studies will only contact applicants selected for an interview.
McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, Professor Angela Campbell, Associate Provost (Equity and Academic Policies) at angela.campbell [at] mcgill.ca or 514-398-1660.