Josée Fiset, co-founder and vice-president of Première Moisson, says she’s selling “wow!” But her Quebec bakery chain is peddling more than bread and exclamation points. It’s selling the art of...
Saurabh Mishra, Associate Professor of Marketing at McGill University and Sascha Raithel, Professor of Marketing at Freie Universität Berlin are the first recipients of the McGill - Freie...