How to successfully use shame and guilt in advertising

Published: 20 November 2014

Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds....

Best Business Schools 2015

Published: 2 November 2015

Business school has been called a two-year job interview, and with good reason: For more than $100,000 and two years of study, MBAs hope to gain access to vast alumni networks, top-tier internships...

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