Marketing Area Research Seminar

Wednesday, November 23, 2022 10:30to12:00

Zijun Tian University of Pennsylvania Mega or Micro? Influencer Selection Using Follower Elasticity/desautelsCategory: Desautels Faculty of Management

Marketing Area Research Seminar

Monday, November 21, 2022 11:30to13:00

Na Kyong (Kimberly) Hyun...

Marketing Area Research Seminar

Wednesday, November 16, 2022 10:30to12:00

Elisa Solinas The University of Southern California Consumers’ reaction to taste-based product modifications/desautelsCategory: Desautels Faculty of Management

Desautels’ event highlights innovative research and recognizes scholars

Published: 20 May 2022

On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars. ...

Delve: Are Consumers Spoiled For Choice or Too Overwhelmed to Choose?

Published: 31 March 2022

Today’s consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don’t always result in sales...

Career Pathways in Digital Marketing and Advertising

Wednesday, December 8, 2021 17:30to18:30

/continuingstudiesCategory: School of Continuing Studies

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