Elisa Solinas
The University of Southern California
Consumers’ reaction to taste-based product modifications/desautelsCategory: Desautels Faculty of Management
On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars. ...
Today’s consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don’t always result in sales...