Online shopping convenient but isolating

Published: 18 March 2021

Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in...

For Canadian retailers, digitization is key to surviving the pandemic

Published: 11 December 2020

Only 30 percent of Canada’s small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the...

COVID-19 pandemic creates new opening for innovation in primary care

Published: 12 November 2020

As the COVID-19 pandemic continues to highlight weak points in global healthcare systems, Professor Laurette Dubé identifies an opportunity for large-scale innovation with primary care at the...

Delve: The Internet Effect in the Time of Coronavirus

Published: 28 April 2020

It is difficult to imagine remaining at home for days without the Internet, particularly during physical distancing. According to Professor Ashesh Mukherjee, although the Internet is a boon in many...

Delve: Want to Motivate Your Employees? Learn from Weight-loss Superstars

Published: 20 February 2020

When it comes to weight loss, can another person’s success motivate our own—and does this principle apply in the workplace?...

Nudge as Behavior Change Innovation in a Challenging Ecosystem

Wednesday, February 19, 2020 15:00to17:00

McGill Centre for the Convergence of Health and Economics presents a Special Precision Retailing Seminar3420 rue McTavish, Montreal, QC, H3A 3L1, CA/desautelsCategory: Desautels Faculty of Management

Desautels research reveals cross-media synergy

Published: 3 February 2020

New research by Professor Demetrios Vakratsas and PhD candidate June Soo Lee looks at the complementary value of television and online advertising in China. Read more

Learning in Retail Entry

Published: 22 November 2019

Author: Nathan Yang Publication: International Journal of Research in Marketing, Forthcoming Abstract:

Delve: Can Club Stores Help Consumers Make Healthier Choices?

Published: 29 October 2019

New research from Prof Yu Ma suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers....

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