Factors affecting customer satisfaction on online shopping holiday

Published: 24 March 2021

Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarigöllü Publication: Marketing Intelligence and Planning, ForthcomingAbstract:

Pollution avoidance and green purchase: The role of moral emotions

Published: 15 February 2019

Authors: Dapeng Liang, Chenxuan Hou, Myung-Soo Jo, and Emine Sarigollu Publication: Journal of Cleaner Production, Volume 210, 10 February 2019, Pages 1301-1310 Abstract:

Myung-Soo Jo and Emine Sarigollu awarded 2018 McGill Sustainability Systems Initiative New Opportunities award

Published: 23 July 2018

Congratulations to Myung-Soo Jo, and Emine Sarigollu, Professors in Marketing, on being awarded the 2018 McGill Sustainability Systems Initiative (MSSI) New Opportunities award “From a Throwaway...

Myung-Soo Jo and Emine Sarigollu awarded 2018 SSHRC Insight Grant

Published: 23 July 2018

Congratulations to Myung-Soo Jo, and Emine Sarigollu, Professors in Marketing, on being awarded the 2018 SSHRC Insight Grant “The Demand and Supply Sides of Corruption”. 

Social value, content value, and brand equity in social media brand communities: A comparison of Chinese and US consumers

Published: 23 March 2018

Authors: Yongbing Jiao, Myriam Ertz, Myung-Soo Jo and Emine Sarigöllü Publication: International Marketing Review, Vol. 35, No. 1, 2018 Abstract:

From single-use to multi-use: Study of consumers' behavior toward consumption of reusable containers

Published: 1 December 2017

Authors: Myriam Ertz, Rong Huang, Myung-Soo Jo, Fahri Karakas, Emine Sarigöllü Publication: Journal of Environmental Management, Vol. 193, May 2017 Abstract:

Social value and content value in social media: Two paths to psychological well-being

Published: 10 February 2017

Authors: Jiao, Y., Jo, M.S., Sarigollu, E. Publication: Journal of Organizational Computing and Electronic Commerce  Abstract: 

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