Authors: Modi, S.B., Wiles, M.A., Mishra, S. Publication: Journal of Operations Management, forthcoming
According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh...
Authors: Modi, S.B., Wiles, M.A., and Mishra, S. Publication: Journal of Operations Management
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