Scouring for holiday gifts at bargain prices is a savvy way to cut costs, but the allure of Black Friday deals sometimes masks potential pitfalls. In an article for BNN Bloomberg, Associate...
When a company declares bankruptcy, the spotlight often falls on its creditors, primarily focusing on corporate debt from financial institutions. However, it is crucial to acknowledge the...
Authors: Sudha Mani, Vivek Astvansh and Kersi D. Antia
Publication: Journal of Marketing, Forthcoming, EXPRESS: First published online July 27, 2023
Abstract:
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