Yu Ma

As the retail industry evolves, so too does retail education

Published: 13 November 2020

The retail industry is rapidly evolving under emerging technologies and shifting consumer demands. Discover how the new McGill-Bensadoun Master of Management in Retailing will prepare the next...

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Meet the MMR program directors

Published: 14 October 2020

The new Master of Management in Retailing (MMR) program is the latest offering by the Bensadoun School of Retail Management (BSRM) at McGill University. ...

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Delve: Can Club Stores Help Consumers Make Healthier Choices?

Published: 29 October 2019

New research from Prof Yu Ma suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers....

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Yu Ma article selected as a finalist 2019 Paul E. Green Award

Published: 24 April 2019

Congratulations to Yu Ma, Associate Professor of Marketing and Bensadoun Scholar, whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food...

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Yu Ma, Laurette Dubé and Nathan Yang awarded 2018 SSHRC Insight Grant

Published: 23 July 2018

Congratulations to Yu Ma, Associate Professor in Marketing, Laurette Dubé, Professor in Marketing and Nathan Yang, Assistant Professor in Marketing, on being awarded the 2018 SSHRC Insight Grant ...