Career Pathways in Digital Marketing and Advertising

With technology evolving at a rapid pace, the marketing, PR and communications industries are continuing to adapt and more organizations are upping their digital marketing spend. This has led to an increasing number of job openings for those with the skills needed to grow organizations through digital marketing and advertising.

Join us for Digital Futures: Career Pathways in Digital Marketing and Advertising. During this event, we will explore the new digital media landscape, including trends, challenges and opportunities for digital marketing managers who want to carve out a career in this fast-growing field.

During this event, we will discuss:

Digital challenges faced by today’s businesses and communicators
The top 7 types of organizations hiring digital marketers
Trends and opportunities in digital communications
Key skills needed to thrive in digital media, marketing and community management in today’s world of disruption
Then we will dive into McGill’s Professional Development Certificate in Digital Marketing and Advertising and explore how this unique evening and weekend program can help you advance your career in digital communications and prepare you for opportunities at home and abroad in this fast-evolving profession.

For more information on this event, contact pd.conted [at] mcgill.ca