Global, Technical and Creative Perspectives on Digital Marketing Today and Tomorrow: Panel Discussion and Info Session
With so many channels, platforms and technologies, digital marketing has become more complex than ever. Add to that the fragmented nature of today’s audiences and that marketers face an uphill battle when it comes to reaching the right markets, getting attention, creating interest and desire, winning over customers and driving growth. Digital marketing can’t work without the seamless combination of multiple perspectives, thinking styles, and areas of expertise.
During this panel discussion, we will bring together four leading women marketers from different backgrounds and industries to share their perspectives on what is working in digital marketing and what we can expect in the future. They will reveal their biggest wins, most valuable learnings, and share their predictions on the future of digital marketing, including what channels will grow, how consumers will change, and what strategies we’ll need to master to succeed.
We’ll then dive into McGill’s new Professional Development Certificate in Digital Marketing and Advertising, a program designed to help both novice and advanced marketers tackle the changes in marketing today.
Our Panelists:
- Rasha Hamzeh, Director - Strategic Marketing Investments, OMD UAE, Dubai
- Tamara Hussain, Digital Marketing Manager, Sleep Country/Dormez-vous?
- Gabrielle Doyon Hanson, Head of Communications, Consulat
- Grace Khoury, Marketing & Branding Manager, GPSI
Hosts and Moderators:
- Dr. Nicolette Papastefanou, Faculty Lecturer, Academic Program Coordinator, Marketing and Public Relations Programs, McGill School of Continuing Studies
- Tarek Riman, 3 X Founder | 4 X Best Selling Author | University Instructor | Head of Marketing Technology & Analytics