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Air Canada sets sights on budget-friendly flights
At its latest Investor Day, Air Canada announced that it will be considering the possibility of introducing an ultra-low-cost airfare plan. The news comes as more and more airline companies, such as WestJet and Flair Airlines, begin to dabble in the cheapening airfare market.
Desautels professor Karl Moore believes that the timing and the Canadian context might be right for these plans to really take off.