Couche-Tard's Retail Innovation Lab is the store of the future

AI's impact on retail is set to revolutionize the industry, from crowd measurement to price management, changing the in-store experience significantly. Certified analytics and marketing intelligence professional Christian Bourque explains how infrared technology is currently used to analyze foot traffic levels and reveal the upcoming technological frontier in retail, stating that McGill’s Retail Innovation Lab in the Bronfman pavilion exemplifies the store of the future.