Growing that bright red berry

Bieler Cranberries Inc. is the largest single-site cranberry farm in Canada producing up to 40 million pounds of fruit a year, and its founder and president Marc Bieler is recognized as Canada’s Cranberry King. The road to this achievement, however, was not a straight line. Along the way, Bieler encountered detours, new opportunities and changes of plans — all fueled by a passion for the land and an entrepreneurial spirit.

Read article by Anna Hobbs, BSc (Home Ec)’58 in Country Guide.