An expert in consumer marketing, Laurette Dubé, honoured for her work

Selected by an independent jury as the 2011 Women of Distinction Awards' laureate in the "Social and Environmental Sciences" category, Laurette Dubé is a professor at McGill University and holds the James McGill Chair of Consumer and Lifestyle Psychology and Marketing. She is also the Founding Chair and Scientific Director of the McGill World Platform for Health and Economic Convergence. Dr. Dubé's research concerns the study of the affects and behavioral economic processes underlying consumption and lifestyle behavior.  She is recognized for making significant theoretical contributions to the field of consumer psychology and marketing. Dr. Dubé has distinguished herself in the scientific world as a pioneer in the study of obesity and other chronic diseases which are multicausal and multifactorial problems.

In the coming weeks, the Women's Y Foundation will reveal the names of the recipients in the 10 other categories of the 18th edition of its Women of Distinction Awards Benefit Evening, selected by a distinguished jury. "By their daily actions, their character and their professional path, each of these Montreal women has enriched the community and contributed to the advancement of women in our society." declared Ms. Isabelle Hudon, President, Sun Life Financial, Québec and Honorary President of the Women of Distinction Awards Benefit Evening. The funds raised during this benefit event which will take place on September 26th, at The Sheraton Centre Montreal Hotel, will be dedicated to financing Literacy, Employability, Housing and Leadership programs offered to the thousands of Montreal women who come to the YWCA Montreal each year.

Source:                                                

Hélène St Jacques

Coordonnatrice, événements et activités de financement

Fondation Y des femmes

Information and Interviews:     

Judith Dubeau

IXION Communications

514 495-8176  

judith.dubeau [at] ixioncommunications.com