The Next Big Thing In Business Education

Everyone is looking to start-ups in Silicon Valley to find the next big thing in the business world, but what if the next big thing in business education isn’t coming from a start-up or even a big name school in the US, but from established institutions in Europe.

... Despite its many critics, spear-headed of course by Henry Mintzberg of the Desautels Faculty at McGill, the MBA has done a fantastic job on its own branding. Unless you are a professional mortgage broker or a close follower of African footballers, the three letters have come to mean just one thing in even the most obscure corners of the world. However, so far the pre or early experience masters is at the opposite end of the branding spectrum. The problem seems to lie in the sheer range of terminology employed by providers at the moment.

Read full article: Forbes, December , 2014