Reinventing the Face of Your Frontline Through Digital Recruitment

When it comes to retail, there's one aspect of the customer experience that's substantially more influential than the rest: frontline employees. Because they're often a customer's first touchpoint with a retailer and interact with customers directly on a regular basis, frontline employees act as brand ambassadors who can easily make or break the customer's shopping experience.

... Steven Kramer (BCom'97) is co-founder and CEO of WorkJam. He has more than 20 years of executive leadership experience driving business results and developing disruptive technologies for the retail industry and holds a Bachelor of Commerce degree from McGill University.

Read full article: Apparel Magazine, August 18, 2015