Rising price of textbooks reaches a tipping point

Jochen Wirtz is pleased to describe himself as a best-selling writer. He has co-authored a textbook on services marketing that he not only uses as professor at the National University of Singapore Business School, but which has sold more than 700,000 copies.

...MBA course organisers at McGill University’s Desautels Faculty of Management have made a policy of replacing “wherever possible” paper textbooks with electronic versions, which only contain the chapters that will be necessary for the students. To facilitate this, all Desautels’ MBA students are issued with an iPad during their orientation.

Read full article: Financial Times Chinese, June 13, 2016