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McGill SCS Certificate in Applied Marketing
A Certificate in Applied Marketing will provide you with the ability to develop marketing strategies, apply digital tools and concepts, create digital campaigns, and build your professional network. You’ll then be able to employ the hands-on experience you earned in the classroom in real-life situations and events.
Type: Certificate Courses: 10 Credits: 30 Schedule: Full-time or Part-time Time: Weekday evenings + 1 Saturday course in Fall Delivery: In-person Unit: Global and Strategic Communication Questions? info.conted [at] mcgill.ca
Learning Outcomes
The program is designed to enable you to:
- Develop a marketing plan
- Interpret statistical data
- Plan, execute, and manage a digital media campaign
- Prepare a product for international export
- Integrate advertising, publicity, promotion, and sponsorship
Program Courses
Admission Requirements
- Applicants must hold a CEGEP diploma (DCS, DEC or equivalent) OR
- Applicants who do not have the normal academic background for admission but are 21 years of age and older may be admitted as mature students
- Applicants between 18 and 21 years of age who do not have a CEGEP diploma but have at least a high school leaving certificate may be accepted into a qualifying program
- Applicants must provide proof of English language proficiency
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Ready to take the next step?
Be sure to review all the necessary instructions and guidelines to help make your application process smooth and easy.
Need help applying?
Contact us at info.conted [at] mcgill.ca
or call 514-398-6200
Questions about your admission?Contact us at admissions.scs [at] mcgill.ca
or call 514-398-6200