Upgrade your marketing skills to specialize in the dynamic digital environment.
Develop a solid understanding of the skills and tools required to implement and measure digital marketing strategies that are aligned with traditional marketing efforts. Optimize the user’s digital experience, engage with consumers, and apply search engine optimization.
Applicants must have and submit official proof of:
1 . A Bachelor’s degree in any discipline as approved by the Graduate and Postdoctoral Studies Office, with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the equivalent of the last two years of full-time academic studies.
2. A minimum of three years recent, relevant work experience in marketing OR have successfully completed the Diploma in Applied Marketing at McGill University’s School of Continuing Studies.
3. A Curriculum vitae
4. Two letters of references (signed and on letterhead): At least one should be from a current or former employer.