Controversial slogans sell

Published: 15 May 2025

A Canadian clothing company has recently come under fire for using provocative slogans on some of its clothing. The company claims its target demo is now a confident shopper in their mid-twenties,...

Hamid Etemad earns global recognition

Published: 6 June 2025

Hamid Etemad has been named a 2024 Top Scholar by Scholar GPS. Over a long and distinguished career, the Associate Professor of Marketing has been recognized for his excellence in teaching and...

Global public relations firm delivers McGill course content to staff in 12-week boot camp

Published: 2 July 2025

Being happy doesn’t just make life more enjoyable, it can help you get things done. In 2024, McGill Desautels Adjunct Lecturer Anita Nowak co-designed a course on the power of positive psychology...

Master's degree offering in Luxembourg brings McGill Desautels to Europe

Published: 30 July 2025

McGill Desautels will offer its Master of Management in Finance program in Luxembourg. The version of the program delivered in Luxembourg will be the same as the one taught in Montreal. A strategic...

When it comes to public pensions, Luxembourg could learn from Canada’s success

Published: 15 October 2025

Luxembourg is among the richest places in the world. It is a small, landlocked European country, but has carved out a niche as a major financial centre. Yet its public pension system could benefit...

Spring Finance Workshop 2025

Published: 12 May 2025

The fourth edition of the Spring Finance Workshop took place from April 27 to 29, 2025, bringing together top scholars in the field of finance to explore emerging themes across banking, investor...

Lego has built next-level brand loyalty

Published: 23 July 2025

When people an affinity for a brand, they can feel as though it’s their friend. And Lego has a powerful brand. For many, the mere mention of the Denmark-headquartered maker of plastic building...

Kai Zhao (MBA’25) recognized as 2025 MBA To Watch

Published: 3 September 2025

McGill Desautels MBA student Kai Zhao (MBA’25) has been recognized by Poets&Quants as one of its “MBAs To Watch” for the Class of 2025....

When AI is used to set wages, it sets them higher than humans would

Published: 9 October 2025

When AI sets wages, it pushes them higher, according to recent research by Maxime Cohen, a Professor of Retail and Operations Management at the Bensadoun School of Retail Management. Cohen...

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