Social value, content value, and brand equity in social media brand communities: A comparison of Chinese and US consumers

Published: 23 March 2018

Authors: Yongbing Jiao, Myriam Ertz, Myung-Soo Jo and Emine Sarigöllü Publication: International Marketing Review, Vol. 35, No. 1, 2018 Abstract:

IMHL grad promoted to nursing director

Published: 23 March 2018

Chantal Souligny (IMHL’14) has been selected as the new Director of Nursing for the McGill University Health Centre (MUHC), effective March 19, bringing considerable experience in the health care...

Integrated Management Symposium Series: The Workforce is Transitioning, and Everything Matters

Monday, April 16, 2018 17:30to19:00

The Workforce is Transitioning, and Everything Matters  3450 rue McTavish, Montreal, QC, H3A 0E5, CA/desautelsCategory: Desautels Faculty of Management

From the NHL to the world of business

Published: 20 March 2018

If Mathieu Darche (BCom'00) accomplished his life-long dream of playing hockey in the NHL years ago, his current experience as Vice-President, Sales and Marketing (Canada) for Delmar International...

A BCom alumna talks career, life and inspiration

Published: 20 March 2018

Since graduating from Desautels, Debra Kelsall (BCom’15, Honours in Investment Management) has achieved great success as an associate in the Investment Banking Division at Goldman Sachs in London,...

How ambiverts can combat a burnout

Published: 20 March 2018

Recent studies have shown that people tend toward the middle of the scale between introversion and extroversion....

The rise of the specialty graduate degrees

Published: 20 March 2018

In recent years, growing numbers of Canadian business schools are rolling out new specialty graduate degrees tailored to respond to financial, environmental and other global disruptions. One...

6th Pitch and Networking Night

Wednesday, March 21, 2018 18:00to21:00

6th Pitch and Networking Night in partnership with Esplanade Montréal and the McGill Centre for the Convergence of Health and Economics (MCCHE) /desautelsCategory: Entrepreneurship...

What Black Panther can teach us about the power of authenticity at work

Published: 8 March 2018

In a recent opinion piece for Huffington Post Quebec, Desautels Professor Patricia Hewlin uses the box-office sensation Black Panther to illustrate some of her findings on authenticity and...

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