Marketing Science

Main navigation

Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

Published: 4 May 2018

Authors: Kosuke Uetake, Nathan Yang ...

Read more about Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

A Model of Two-Sided Costly Communication for Building New Product Category Demand

Published: 23 July 2018

Authors: Michelle Y. Lu , Jiwoong Shin...

Read more about A Model of Two-Sided Costly Communication for Building New Product Category Demand

Marketing Science

Marketing Science is an Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed) and the premier journal focusing on empirical and theoretical quantitative...

Read more about Marketing Science

Back to top

Main navigation

Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

A Model of Two-Sided Costly Communication for Building New Product Category Demand

Marketing Science

Department and University Information

Desautels Faculty of Management
McGill University

Main navigation

Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

A Model of Two-Sided Costly Communication for Building New Product Category Demand

Marketing Science

Department and University Information

Desautels Faculty of Management McGill University

Desautels Faculty of Management
McGill University