Ms. Hajar Fatemi Shariatpanahi, a doctoral student at McGill University in the Marketing area will be presenting her thesis defense entitled:1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA...
Saurabh Mishra, Associate Professor in Marketing, has been appointed to the Editorial Review Board of the Journal of the Academy of Marketing Science (JAMS)....
According to research by Desautels professor DaHee Han and her colleagues, charities are losing out on donations by not targeting their fundraising campaigns properly.
MONTREAL - The ad agency brief was clear: Get more people shopping at a Montreal bicycle store. The creative talent came cheap: 30 marketing students working free-of-charge for two weeks. And after...
Ms. Aida Faber, a doctoral student at McGill University in the area of Marketing will be presenting her research proposal titled:1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA...
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