Demetrios Vakratsas

Synergistic, Antagonistic, and Asymmetric Media Interactions

Published: 28Sep2018

Authors: Ceren Kolsarici, and Demetrios Vakratsas Publication: Journal of Advertising, Vol. 47, No. 3, 2018

Protecting positioning innovations: the emergence of non-traditional trademark registrations

Published: 27Sep2018

Authors: S. Mishra, Demetrios Vakratsas, and A. V. Krasnikov Publication: Marketing Letters, Vol. 29, No. 3, September 2018

2017 SSHRC Connection Grant

Published: 19Jan2017

Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing...

Business schools heed the call for more data-literate graduates

Published: 9Jan2017

Deloitte Analytics and other companies have been pushing Canadian universities for years to produce more data-literate graduates to fill their talent needs. Their efforts appear to be paying off,...

When one degree just isn’t enough

Published: 24Mar2016

In 2010, after graduating from McGill University in Montreal with an undergraduate degree in engineering, Shawn Errunza co-founded a biomedical device company whose software-based tools help...

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