Changseung (Chang) Yoo

Title: 
Assistant Professor, Bensadoun School of Retail Management; With affiliation to Information Systems Area, Desautels Faculty of Management
Changseung (Chang) Yoo
Contact Information
Phone: 
514-398-5990
Email address: 
changseung.yoo [at] mcgill.ca
Alternate email address: 
linda.foster [at] mcgill.ca
Address: 

Bronfman Building [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

Ph.D., Information, Risk, and Operations Management, The University of Texas at Austin, 2018

M.S., Operations Research, Columbia University, 2011

B.A., Business Administration, Yonsei University, 2009

Area(s): 
Information Systems
Bensadoun School of Retail Management
Office: 
Bronf 232
Courses: 

INSY 448 Text & Social Media Analytics 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

RETL 409 Digitization of Retailing 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

RETL 613 Digital Retailing Models 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

INSY 653 Analytics for Dig Bus Models 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

INSY 669 Text Analytics 1.5 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

INSY 670 Social Media Analytics 1.5 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Digital Platforms
Online Advertising
Retail
Social Media
Selected publications: 

Yoo, C., Yoo, E., Yan, L., Pedraza-Martinez, A., 2023, “Speak with One Voice? Examining Content Coordination and Social Media Engagement during Disasters”, Forthcoming in Information Systems Research.
Finalist in the 2023 POMS Humanitarian Operations & Crisis Management Best Paper Competition.
Media coverage: The Conversation Canada, PreventionWeb (UNDRR), Avert, Notre Dame News

Awards, honours, and fellowships: 

2023: Finalist in the POMS HOCM Best Paper Competition

2023: MMR Teaching Award, McGill University

2019: MMA Teaching Award, McGill University

2017: Fred Moore Assistant Instructor Award, The University of Texas at Austin

2017: First Place in the IROM Doctoral Research Symposium, The University of Texas at Austin

2014: Bonham Fund Fellowship, The University of Texas at Austin

2012: William W. and Ruth F. Cooper Fellowship, The University of Texas at Austin

2012: McCombs School of Business Dean’s Fellowship, The University of Texas at Austin

2022: FRQSC New Academics Grant

2020: Internal SSHRC Grant

2019: The Institute for Data Valorisation (IVADO) Startup Research Grant, with Nathan Yang (principal investigator), Laurent Charlin, and Saibal Ray

2018: McGill University Startup Grant

Current research: 

Yoo, C., Khern-am-nuai, W., Tanlamai, J., Adulyasak, Y., “Haters Gonna Hate? How Removing Downvote Option Impacts Discussion Culture in an Online Forum”, working paper.
An earlier version of the paper was published in ICIS 2020 proceedings.

Tao, Y., Yoo, C., Animesh, A., "Do People Really Care? The Impact of Companies’ Sustainable Behavior on Social Media Engagement," working paper.

Yoo, E., Yoo, C., Yan, L., Pedraza-Martinez, A., “Social Media Strategies and Donations During Disasters,” working paper.

Barua, A., Gutiérrez, G., Yoo, C., “The Effect of Decision-Making Structure on Exploiting Complementarities,” working paper.

Barua, A., Gutiérrez, G., Yoo, C., “Synergies and Contracts in an Online Advertising Supply Chain,” working paper.

Barua, A., Gutiérrez, G., Yoo, C., “Dynamic Optimization of Complimentary Multi-Channel Advertising Campaigns,” working paper.

Tao, Y., Yoo, C., Animesh, A., “AI Plus Other Technologies? The Impact of Generative AI and Creativity Support Systems on Individual Creativity,” work in progress.
Accepted for presentation at International Conference on Information Systems (ICIS) 2023.

Barua, A., Gutiérrez, G., Yoo, C., “On the Challenges of Detecting Complementarities in a Structural Model,” work in progress.

Malladi, V., Roy, A., Yoo, C., “Seeking the Value in Leftovers: An Analysis of the Procurement and Pricing Decisions Involving Liquidations,” work in progress.

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