Brain to Society: Decision and Behavior Seminar Series with Sylvain Senecal, HEC Montreal

Consumer Neuroscience: The Case for Signal Triangulation

Sylvain Senecal, PhD

Professor of Marketing, RBC Financial Group Chair of E-Commerce and Tech3Lab Co-Director, HEC Montreal

Sylvain Senecal is Professor of Marketing, RBC Financial Group Chair of E-Commerce and Tech3Lab Co-Director at HEC Montreal. His research focuses on online consumer behavior and consumer neuroscience. It has been published in journals such as Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of the Association for Information Systems.

About the presentation

Professor Senecal will present the work performed at the Tech3Lab for signal triangulation and present recent research projects using signal triangulation in consumer research contexts. Refer to the webinar poster for the complete abstract.