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Air Miles rep: 'Options' may exist for panic redeemers

Published: 5 December 2016

Air Miles Canada may have thought abandoning its unpopular expiration policy would calm the cardholder backlash from those who rushed to spend miles, but were frustrated by full flights, sold out merchandise, and long customer service delays. In fact, many fans of the popular loyalty rewards program are still fuming mad.

“Air Miles is going to increase the number of miles it takes to redeem a particular product or service,” said Corey Phelps, an associate professor of strategy and organization at McGill University.

Read full article: CTV News, December 2, 2016

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