Blending two company ideas into one

As entrepreneurship takes on different forms during the pandemic, fresh business ideas are in high demand. In a highly unconventional move, a Quebec-based company called Alchemy is inviting startups to blend their ideas with Alchemy’s own ideas to create something new. Instead of expecting payment, Alchemy takes a stake in the joint venture.

Marie-Josee Lamothe, the director of the McGill Dobson Centre for Entrepreneurship, finds the company’s business model intriguing but tricky to execute.