"Creating a Better Environment for Finance", by Professor Dror Etzion

One domain where financial acumen may fruitfully be applied is, perhaps surprisingly, environmental sustainability. Addressing environmental sustainability has traditionally been understood as necessitating a trade-off with economic benefits such as growth and prosperity. Over the last few years, however, this mindset has started to shift, as more and more managers have come to realize that economics can provide a way to address and profit from the sustainability challenges that beset human society.