Delve: The Retailer’s Post-Pandemic Playbook

Even if the spread of COVID-19 shows signs of slowing down and retail stores begin to reopen, the economic recovery from the shutdown will be long and convincing people to visit brick-and-mortar stores will be a challenge. Professors Maxime Cohen and Saibal Ray of McGill University’s Bensadoun School of Retail Management share two retail strategies that will be useful moving forward.

This article is brought to you by Delve, the official thought leadership publication of McGill University's Desautels Faculty of Management.

Bringing Insight to the Surface

Founded in 2019, Delve is the official thought leadership publication of McGill University’s Desautels Faculty of Management. Under the direction of Professor Saku Mantere, inaugural Editor-in-Chief, Delve features the latest in management thinking that stretches perspectives, sparks new ideas, and brings clarity to decision-makers at all levels and across sectors.