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This holiday season is make-or-break for retailers

Published: 8 December 2021

In light of ongoing supply chain bottlenecks and labour shortages, businesses may not offer their deepest discounts this holiday season. According to Professor Saibal Ray, the Academic Director of the Bensadoun School of Retail Management, 2021 sales will signal whether many retailers can stay afloat despite production delays.

 

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