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How to keep showrooming from killing your business
Salesfloor CEO and Desautels alumnus Oscar Sachs (BA’96, MBA’99) knows his stuff when it comes to showrooming and the retail overhaul. His company specializes in helping retailers transition into a new paradigm that merges e-commerce with a personalized on-site shopping experience.
He writes in Retail TouchPoints that retailers don’t have to lay off staff in the face of showrooming, but can instead empower their sales associates in five ways to deal with it constructively. The overall motif is that the shopping experience should be personalized and collaborative.
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