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Indigo’s survival in a competitive industry
Professor Karl Moore interviews CEO and Founder of Indigo Books to discuss Indigo’s business strategy and survival methods in a rapidly evolving and competitive industry.
Reisman discusses the challenges and successes faced over the years and reveals the strategy behind transforming Indigo stores into a cultural space, rather than a typical bookstore.
Read more about Indigo’s success and future plans in the article.
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