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Quebec’s new COVID-19 ad campaign exposes virus impact

Laurette Dubé
Published: 24 September 2020

The Quebec government is rolling out a new public health campaign featuring individuals who have first-hand experience with the severity of COVID-19. Professor Laurette Dubé comments on the polarizing responses to fear campaigns.

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As Quebec rolls out COVID-19 ad campaign, experts wonder if it will reach target audience [Yahoo]
As Quebec rolls out COVID-19 ad campaign, experts wonder if it will reach target audience [Winnipeg Free Press]
As Quebec rolls out COVID-19 ad campaign, experts wonder if it will reach target audience [CTV]
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Laurette Dubé
McGill Centre for the Convergence of Health and Economics
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Tue, 06/28/2022 - 13:54
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